Jan 11How Descriptive Domains Are Challenging the Status QuoIn today’s competitive business landscape, being uniquely different is meaningful. Almost every business category is bustling with organizations that tout a unique advantage. It is sometimes ironic to see a business, which claims to be unique or one-of-a-kind, utilize a domain name that doesn’t best serve itself because it has…Entrepreneurship3 min read
Jan 118 Elements to Consider When Picking Your Domain NameYour domain name is not just your customers’ initial interaction with your brand. It’s your first opportunity to tell a story about who you are, what you do and why you should matter to your customer. In an increasingly digital world, that story is everything. Here are some dos and…Entrepreneurship4 min read
Jan 11Why And How To Diversify Your Business’ Online PresenceAkram Atallah is CEO of Donuts Inc., a global leader in next-generation top-level domains and digital identity. Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is…Business4 min read
Jan 15, 2021A security risk lurks where you’d least expect itAccording to Retruster, 76% of businesses reported being victims of a phishing attack in 2019. While this startling number shows that they’re unfortunately common, not all phishing attacks are created equal. There’s a particularly sneaky form of phishing on the rise: the use of homographs in domains. This type of…Security2 min read
Dec 22, 2020The Simple Way to Build a Digital Identity With Multiple Domain NamesEstablishing your digital identity is no small feat. You’re creating the brand, the content, and the communication channels to connect with your audience and inspire them to buy. Your website is the hub of your digital identity. It’s where your audience goes for key content including your brand story and…Domains4 min read
Dec 2, 2020The 2021 Growth Strategy: Use Domain Names To Scale Without Investing CapitalFailure happens. It’s part of the technology landscape. In fact, Forbes estimates that nine out of ten tech startups fail. But there’s more than one way to fail. …Business4 min read
Nov 18, 2020More Than 3.2 Million Businesses Launched in 2020. Many Are Choosing A New Type Of Domain Name.According to a new report from the U.S. Census Bureau, there were 1,566,373 new business registrations in Q3 2020, a 77% increase over Q2. By late September, business applications totaled more than 3.2 million for 2020, compared to 2.7 …Business3 min read
Oct 28, 2020Why Decision Fatigue Can Lead You Away From The Perfect DomainAccording to Psychology Today, we make 35,000 decisions per day. Our brains hate it. Studies show that over the course of a day the quality of our decisions begins to deteriorate due to mental exhaustion. That applies to everything from choosing gifts for your wedding registry to wartime battle strategy…Domain Names3 min read
Oct 21, 2020Live Streaming: 10 Numbers You Can’t Afford to IgnoreLong before COVID-19 made Zoom a household name, live streaming was a multi-billion dollar industry. Live streaming encompasses a wide variety of video and audio content broadcast in real-time over the Internet. …Streaming4 min read
Oct 14, 20202020 is Reshaping The Internet and The Way Companies Choose Domain NamesSmart companies advance their positions during periods of industry evolution with strategic agility. The biggest disruptors haven’t been afraid to discard what’s “tried and true” for the sake of innovation. Remember that Apple killed the iPod with the iPhone and Amazon cannibalized physical book sales with the Kindle e-reader. We have and are continuing to see a wave of legacy enterprises make moves…Domains3 min read
